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Chelsea have finally unveiled Infinite Athlete as their new shirt sponsor for the 2023/24 season. After ending an agreement with Three, Chelsea spent months searching for a new sponsor and were forced to release their new kits without any branding after failing to get an agreement over the line in time. Ahead of their seventh Premier League game of the season, Chelsea have now finally confirmed they have secured a new sponsor. The Infinite Athlete logo will appear on the front of the men's and women's team and will make its debut in Sunday's Women's Super League opener against Tottenham Hotspur. Mauricio Pochettino's side will then sport the logo when they face Fulham in the Premier League on Monday. Chelsea's kits previously had no shirt sponsor / Visionhaus/GettyImages LISTEN TO THE LATEST EPISODE OF 90MIN'S TALKING TRANSFERS PODCAST: IVAN TONEY, SON HEUNG-MIN, BRUNO GUIMARAES & MORE "From the outset, it was clear the potential Infinite Athlete h...

Chelsea are expected to unveil their new home shirt without a main sponsor after failing to so far strike a deal with a new company to replace mobile network Three. The Three partnership had been in place since 2020 and finished without being renewed at the end of the 2022/23 season. Chelsea now face being the first leading Premier League club to launch a new kit without having a front of shirt sponsor in place. Nottingham Forest didn’t have a main sponsor last season, but it remains unusual considering the enormous commercial revenue at stake. A club the size of Chelsea can command the biggest fees from sponsors, with Three paying around £40m per year for their logo to be on the shirt. The Blues have been unable to secure a deal that ticks the necessary boxes. Talks with Allianz didn’t yield an agreement with cash sums not as lucrative as first hoped. The German insurance firm is still thought to be exploring a potential naming rights deal for Stamford Bridge once the stadium’s future...