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Late December and early January may be a time packed full of Football , but the attention of the nation has instead been on a 16-year-old darts player. Teenager Luke Littler captured the imagination of Sports fans during his run to the final of the 2024 PDC World Darts Championship, displaying incredible skill with the arrows while fuelled by ham and cheese omelettes, pizzas and kebabs. As is the way when a new sports star appears out of nowhere, people quickly want to know absolutely everything about 'The Nuke'. So, naturally, where do the darts sensation's allegiances lie when it comes to football? Being from Runcorn, he is in the catchment area of many teams, some of them being the biggest in the country. Luke Littler reveals the football team he supports Luke Littler has been all over the papers / Tom Dulat/GettyImages While Littler enjoyed a wonderful end to 2023 by reaching the final of the World Darts Championship, he may not have enjoyed his time away from the dar...

Jonas Eidevall says Arsenal's fanatical support has played a part in helping to not only keep and attract the world's best players in north London but also grow the women's game as a whole. The Gunners broke the WSL attendance record on the opening day of the season and have sold out their allocation of away tickets on multiple occasions. Growth has not happened overnight for Arsenal, but they continue to attract crowds at a far greater rate than their WSL rivals, thanks largely to their prominent marketing strategy. Eidevall admits that the support has positively impacted his side's ability to win games, while Arsenal are reaping the economic benefit of ticket sales while the lucrativeness of competition prize money remains at a relatively low level. "When you see the growth in women’s football, attendance figures is perhaps the most important growth factor," he said. "The reality is there is not a prize money structure yet in the European competitions t...

In the first nine years since Sir Alex Ferguson retired, Manchester United discovered the hard way just how difficult it actually is to be a successful football club. United had been spoiled for more than 20 years from Ferguson’s first trophy until his last. The great man was a constant for the best part of three decades that blurred transitions from era to era and so when the Red Devils tried to go on without him, it was tougher than anyone could have imagined. David Moyes was handpicked by Fergie but was doomed to fail as soon as he was caught in a halfway house between new and old. Keep things the same or tear things up and start afresh? In the end, he managed neither – changing a handful of things he had control over but let down by the hierarchy above him utterly failing to deliver in the transfer market. United went on to throw money at successive manager s in Louis van Gaal and Jose Mourinho in a bid to avoid the same thing happening again. But that didn’t work either and neithe...